CBD-Educated, CBD-Enriched

We want our consumers to understand our products, to know what CBD actually is, and to be armed with the right kind of questions to help them find out where the CBD they choose to buy comes from. We want the consumer to understand the differences between one hemp seed and another, between one cultivation method and another, and to appreciate the finer details about how CBD interacts with and affects the body.

We believe that an educated CBD consumer is one that can help drive poor quality CBD products and low quality CBD manufacturing methods out of the market. We choose to educate, because we want to raise standards and enrich lives.

Before we delve into the specifics of CBD in particular, let’s get one thing straight… Cannabinoids are naturally occurring compounds that are found both in the cannabis plant and in the human body. Cannabinoids found in all forms and family members of the cannabis plant are called phytocannabinoids. Naturally-occurring cannabinoids, found in the human body, are called endocannabinoids.


CBD, short for cannabidiol, is a phytocannabinoid, which means its one of the 113 naturally-occurring cannabinoids found in the cannabis plant. Without a doubt, CBD is the cannabis plant’s most studied compound, mainly because of the ever-increasing interest in its medicinal properties and health benefits.


Of the 113 phytocannabinoids, naturally produced by the cannabis plant, CBD and THC (tetrahydrocannabinol) are the most talked about. While CBD is recognized for its medicinal benefits, THC is best known for its psychoactive qualities. It’s the phytocannabinoid responsible for creating the famous cannabis high. But despite the popularity that CBD and THC enjoy, there are a number of other major phytocannabinoids to be aware of. These include, Cannabigerols (CBG), Cannabinol (CBN), Cannabichromene (CBC), and Cannabidiolic Acid (CBDA).

If you’ve always believed the terms marijuana, hemp, and cannabis to be much the same thing, then it’s time for a little clarification. Hemp and marijuana are two plants that belong to the cannabis family, but marijuana is the strain that produces high levels of THC, the psychoactive compound that’s more correctly referred to as delta-9 tetrahydrocannabinol. The important point to follow here is that hemp is not marijuana. Hemp contains minimal amounts of THC. Hemp doesn’t get you high.

Hemp is legal on a federal level

In fact, thanks to the 2018 Farm Bill, hemp is now legally considered a standard agricultural commodity, which means growers and manufacturers are free to cultivate it nationwide. As long as the hemp that you grow in the U.S. contains 0.3% THC or less, it’s legal on a federal level.

A genetically superior, phytocannabinoid-rich hemp strain

The main thing to understand about most industrial hemp is that, in general, it doesn’t just contain 0.3% or less THC. It also contains relatively small concentrations of all cannabinoids and terpenes, which is why it’s not considered to be the most desirable source of CBD oil. This is why, at America’s Finest Hemp Company, we choose to craft our products using a genetically superior, phytocannabinoid-rich hemp strain. The organically-grown, American hemp that we use has 10 times the concentration of CBD as most industrial hemp strains.

Cannabinoid receptors are embedded in the cellular membrane of the central nervous and immune systems. They can also be found in the cellular membrane of various organs. Both endocannabinoids and phytocannabinoids create effects on the body by either binding to these receptors or by influencing them indirectly.

As external environments and stressors change, all cannabinoids that bind to or influence the body’s cannabinoid receptors help to stabilize the body’s biological environment. They help to maintain the body in a state of calm or homeostasis. So effective are these receptors at keeping the body stable and healthy, that a number of companies have already manufactured synthetic cannabinoids, design to artificially replicate the natural development of endocannabinoids in the body and phytocannabinoids in the cannabis plant. It comes as no surprise to know that the artificially-generated pharmaceutical product is widely considered inferior.

A deeper look at cannabinoid receptors

The two main cannabinoid receptors found in the body are referred to as type 1 (CB1), located primarily in the central and peripheral nervous systems, and type 2 (CB2), located primarily in the immune system. Some cellular tissue contains both receptor types.

While THC binds directly to cannabinoid receptors, CBD affects them indirectly by stimulating endocannabinoid production in the body and suppressing the enzyme that metabolizes the natural chemicals. Furthermore, CBD and CBN are both examples of phytocannabinoids that bind to non-cannabinoid receptors. They bind to 5-HT1A (related to serotonin production), TRPV1 (related to pain and inflammation), and adenosine A2A (related to the cardiovascular and respiratory systems). The action of binding to non-cannabinoid receptors is what makes CBD so incredibly effective at raising the overall feeling of wellbeing in the body.

The Endocannabinoid System (ECS) is responsible for monitoring and stabilizing a range of physiological processes including appetite, pain sensation, mood, and memory. It’s also responsible for mediating communication between various cells and systems. When the ECS’ receptors are activated, they trigger a number of chemical, natural, and pharmacological effects that control how we feel, both mentally and physically. The beauty of phytocannabinoids like CBD, that are found in the cannabis plant, is that when ingested they work their magic by imitating what the body’s naturally-occurring endocannabinoids are trained to do.

Why does the ECS exist?

Some researchers suggest that the ECS serves as a bridge between the brain and the body. It’s believed that the area of the brain with which the cannabinoids bind, dictates the way in which cannabis affects us. For example, cannabinoids that bind to the limbic system affect memory, cognition, and psychomotor performance. Cannabinoids that bind to the mesolimbic pathway will have a direct influence on our feelings of reward. Cannabinoids that bind to other areas of the brain will have a direct influence on our perception of pain. This is why medical cannabis treatments are largely based on the practice of aiming the right cannabinoids at the right cannabinoid receptors.

Intelligent plant life

What’s most fascinating about the cannabis plant, is that it actually uses the phytocannabinoids it produces to improve its own health. Many of the plant’s phytocannabinoids have antioxidant properties that protect the leaves and flowering structures from ultraviolet radiation. In other words, phytocannabinoids neutralize the harmful free radicals generated by UV rays, and protect the plant’s cells in the process. Cool, right?

If there’s one area of the body that the wellness and beauty industries pay close attention to, it’s the skin. Since the passing of the 2018 Farm Bill, skincare trends and innovations have been greatly influenced by the arrival of CBD. But, what makes CBD such an effective ingredient and why is it set to outperform other natural ingredients, such as coconut oil and green tea?

In case you didn’t know already, the skin is the largest organ in the human body, as well as being our first line of defense against all kinds of unwanted organisms. For these two reasons, the highest amount and greatest concentration of cannabinoid receptors – responsible for regulating and balancing a number of important bodily functions and responses, including pain, appetite, sleep, and immunity – are found in the skin.

The similarities between CBD and human skin
What’s even more interesting, is that CBD has the same receptors as those found in our skin. Our skin, it seems, is cleverly designed to connect with CBD, which is what gives the compound its competitive edge over other natural ingredients added to skin care products. In particular, a number of studies indicate that CBD contains both anti-inflammatory and antioxidant properties, making it a prime candidate for the wellness and beauty industries.

Despite the above information, however, and despite the fact that there’s research to demonstrate that CBD has the potential to help reduce visible signs of aging, combat acne, and calm irritated skin, it’s important to clarify that more concrete analysis and findings are required before any of these claims can be confirmed.

Hemp seed oil and CBD oil
Moving on, it’s a good idea to distinguish the difference between hemp seed oil and CBD oil. Hemp seed oil has been used as an ingredient in skin care for centuries, but it shouldn’t be confused with CBD oil. Hemp seed oil is similar to other oils, like sesame or olive, and is made by simply pressing the hemp seeds and bottling what comes out. But it isn’t what we call an “active” oil. CBD oil, on the other hand, is made from both the seeds and stalks of the hemp plant, and contains high levels of CBD, other cannabinoids, and all the vitamins, minerals, and nutrients found in the original hemp plant. It’s a much more potent product and a lot more viscous in consistency.

Choosing a quality CBD product for the skin
Quality and effective CBD skin care products will contain either full spectrum or broad spectrum CBD. The CBD used to craft high quality products will have been cultivated from organically-grown hemp, free from pesticides and other chemicals. It will have passed third-party lab tests to ensure that it’s fully compliant and that it contains exactly what has been declared on its label. It will also come from a company or brand willing to share all information with the consumer about how the CBD was sourced. Only companies and brands that offer 100% transparency and 100% traceability can be trusted. Only companies and brands of this nature provide high quality CBD skin care products.

What do you need to know about our skin care products?
America’s Finest Hemp Company uses a highly active source of phytocannabinoid-rich CBD in order to craft a range of high quality skin care products. Most phytocannabinoid-rich hemp products used to manufacture CBD skin care lines are water-insoluble. This means that, under physiological conditions, they can’t be readily absorbed into the bloodstream.

However, the proprietary formulation of CBD that we use at America’s Finest Hemp Company has been designed for optimum bioavailability and maximum absorption. When converted into a water-soluble liquid for production purposes, it forms cannabinoid emulsion droplets with an average size of 25 nanometers. Essentially, this means enhanced bioavailability and, most importantly, a superior end product. If you’d like to know more about the CBD we use or how it works, feel free to contact us directly.

Let’s be very clear about this. Not all hemp is cultivated equal. Not all CBD is created equal either. As an example, the CBD products that we craft at America’s Finest Hemp Company are made from a genetically superior, phytocannabinoid-rich hemp strain, high in CBD. In fact, the hemp that we use contains the same trace amounts of THC as generic industrial hemp strains, but as much as 10 times the concentration of CBD.

Basic CBD product terms

It’s a good idea to understand the basic differences between the CBD product types on the market. If you understand what’s available, you’ll be able to choose the product that best suits your interests, preferences, and needs.

CBD Isolates

When we talk about isolates, we’re talking about the purest form of a compound, which means that a CBD isolate is the purest form of CBD. It’s produced by removing all other compounds found in the plant, including terpenes, flavonoids, plant parts, and other cannabinoids, and is typically extracted from hemp and not from marijuana.

Full Spectrum CBD

Full spectrum CBD products contain all naturally-occurring compounds found in the cannabis plant. We’re talking terpenes, essential oils, and all available cannabinoids, including THC, which is the psychoactive compound that causes the famous marijuana high. Note that the levels of THC in a full spectrum CBD product are always incredibly low, just 0.3% or less. But, while there isn’t enough THC in a full spectrum CBD product to get you high, it may still cause you to fail a drug test.

Broad Spectrum CBD

Just as is the case with full spectrum CBD products, broad spectrum CBD products contain all naturally-occurring compounds found in the cannabis plant. Terpenes, essential oils, and other cannabinoids. They are all preserved in the extract. However, the most important difference between a broad spectrum CBD product and a full spectrum CBD product, is that to create a broad spectrum CBD product, the THC is completely extracted. At America’s Finest Hemp Company, all our products are broad spectrum.

One of the reasons why we decided to launch America’s Finest Hemp Company relates to the concerns we have about misleading product labeling. The CBD industry is growing fast, making it hard for regulatory authorities to keep up and for industry standards to be enforced. Not a day goes past when we don’t see a misleading or vague product label on the packaging of a CBD product.

Specific examples

We’ve seen brands claiming to offer full spectrum products, that contain zero amounts of THC. If you know anything about the very basics of CBD product types, you’ll know that full spectrum products always contain traces of THC. It’s the one element that distinguishes a full spectrum product from a broad spectrum one.

We’ve seen other companies claim that their products are made in the U.S. Upon closer inspection, it becomes clear that while they may manufacture their products in the U.S., the actual hemp used to source their products is imported from abroad. While there’s nothing innately wrong with a product made from internationally-grown hemp, we believe that companies have a duty to the consumer to be very specific about the products they have on offer and where they come from.

Not all brands are transparent about the testing methods or indeed the results of those third-party tests. Any brand that isn’t willing to share third-party testing information with the consumer should be avoided. There’s no reason for a brand offering quality CBD products to hide the source of those products from its clients. On that note, America’s Finest Hemp Company is happy to share all information related to where our products come from and how they’re made at any time. Just ask us.